Tomoro Agency
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Thermos

Transforming Social Presence, Creative Campaigns & Website Replatforming

Transforming a Legacy Brand’s Social Presence

THE OPPORTUNITY

Thermos, a globally recognised and trusted household brand, faced growing competition from emerging lifestyle names such as YETI, Stanley, and Chilly’s, all of which were backed by significant marketing budgets and modern digital strategies. Despite strong brand equity, Thermos’s digital presence was modest, with limited social media following, low engagement rates, and underperforming paid media channels with a modest ROAS. The brand needed to reassert its relevance and reconnect with today’s digitally driven audiences.

OUR SOLUTION

We delivered a strategic brand and digital overhaul through our Rise & Shine™ process, enabling Thermos to identify its unique market white space and reposition itself for growth. By analysing performance across all KPIs, channels, and platforms, we built a comprehensive roadmap that revitalised the brand’s digital ecosystem. This included rethinking messaging, audience segmentation, creative strategy, and media mix – ensuring every channel worked harder to build awareness, engagement, and conversion.

RESULTS

The transformation delivered measurable impact across all key areas:

  • A brand new Shopify website, offering an improved user experience and significantly higher conversion rate.
  • 5,000+ SEO keywords ranking in Google, with 20%+ in top positions, driving sustained organic growth.
  • National TV coverage and heightened brand visibility through a PR and micro-influencer strategy.
  • Record ROAS and all-time-high online sales through optimised paid media campaigns.

Thermos successfully reclaimed digital relevance, evolving from a legacy name to a revitalised, performance-driven lifestyle brand.

“This partnership reignited Thermos’ digital presence and we’ve seen record growth across every channel.”
Nina Jaynes
Nina Jaynes
Marketing Director, Thermos

10%

ENGAGEMENT RATE
UP FROM 0.5%

5,000+

KEYWORDS NOW RANK IN SERPs

21%

SECURING TOP POSITIONS (0-3)

  • A broad and active creator community
  • Consistent, high performing content including viral video assets
  • National media recognition stemming from social success

Icon Campaign

120 Years Campaign

Website Replatforming

Building a Better Experience


Thermos UK’s previous website was outdated, slow, and frustrating for users. Customers found it difficult to navigate, locate products, and complete purchases efficiently. On the backend, the Magento platform created constant friction for the internal team – limiting their ability to manage content, update products, and adapt to changing business needs. Recognising that their digital presence was holding back both sales and customer experience, Thermos needed a smarter, more agile solution. That’s where Tomoro Agency came in. Appointed for our strategic thinking, design expertise, and proven eCommerce experience, Tomoro was tasked with delivering a complete transformation – one that would modernize the brand online, empower the internal team, and drive long-term growth.

Thermos Website on Laptop
OUR SOLUTION

Tomoro began with a full technical audit of the Magento site, identifying major pain points in performance, UX, and back-end usability. A more agile, scalable platform was needed – Shopify was selected to enable better management, faster performance, and long-term growth.

Key actions included:

  • UX Audits & Best Practice Research: We evaluated user journeys and industry standards to design a frictionless path to purchase.

  • Conversion-Focused Design: Streamlined layouts reduced clicks to checkout, improving usability and completion rates.

  • Speed & SEO Optimization: Page load times were significantly reduced, and a robust redirect strategy protected existing search rankings.

  • Advanced Tracking: We implemented detailed tagging across GA4, Meta, and Google Ads for accurate, cross-channel insights.

  • Empowered Internal Team: The new site allowed non-technical staff to manage content, promotions, and product updates with ease.

  • Seamless Integrations: Email, reviews, fulfilment, and analytics tools were unified to enhance performance and customer experience.

     

Thermos Website
THE OUTCOME

The outcome was a fast, user-friendly eCommerce experience that delivered measurable impact across the board:

  • A lightning-fast site, significantly improving user satisfaction and engagement

  • A 110% increase in conversion rate, driven by improved UX and a streamlined checkout process

  • Enhanced tracking and analytics, giving Thermos full visibility across channels and customer behaviour

  • A 200% increase in ROAS on Google Ads, now consistently delivering over £30 return per £1 spent

  • Delivered on time and on budget, exceeding expectations and resulting in a very happy client.

Thermos now has a future-ready platform that empowers their team, delights customers, and fuels ongoing growth.

“The new site is incredible and has completely exceeded our expectations. The Tomoro team were outstanding from start to finish.”
James Sheldon
James Sheldon
Trading Manager, Thermos