Holiday Swap

THE OPPORTUNITY

To drive app downloads and global brand awareness for Holiday Swap by creating a memorable, high-impact campaign that showcased the app’s core proposition: affordable travel and destination swapping.

OUR SOLUTION

• Devised a destination mash-up concept (“Swap here, for there”) combining place names like CairoFornia to deliver a unique, playful and ownable tone of voice.
• Produced a full creative takeover in Times Square, NYC to launch the campaign with maximum visibility.
• Rolled out the campaign globally across social channels, incorporating a passport-stamp motif to reinforce the travel experience.
• Developed multiple assets for OOH, social media and digital engagement.