Brand goal: Devise a strategy to grow leads and sales
BOXT appointed us to create the brand and strategy for which we used our Rise&Shine* process, and set-up all digital marketing, radio, print, OOH and TVC. The team were on-site for the first 12 months and a key part of our remit was to set and deliver a SEO strategy
THE OPPORTUNITY
- Increase the volume of visitors to the website and drive brand awareness.
- Reduce the reliance on paid media where spend was £150k per month.
- Obtain editorial coverage and backlinks.
OUR SOLUTION
Through competitor and keyword analysis, we identified opportunities to optimise our SEO presence. Our backlink strategy targeted both B2C and B2B publications, focusing on creating innovative, newsworthy content within the boiler market to secure valuable links.
Additionally, we identified best practices to ensure the website remained optimised including aligning content with search intent, incorporating primary keywords, crafting compelling title tags and meta descriptions, optimising images, improving page load speed, establishing an internal linking structure, and earning authoritative backlinks. These efforts collectively contributed to our success in boosting online visibility through SEO.
THE RESULTS
#1
LARGEST ONLINE BOILER COMPANY
1M+
FIXED PRICE QUOTES GIVEN YEARLY
150k+
BOXT CUSTOMERS
