Creating brand identities for Leeds and Pudsey Sixth Form Colleges
THE OBJECTIVE
To create distinct yet connected brand identities for Leeds and Pudsey Sixth Form Colleges, positioning them as sister institutions with shared values and philosophies while reflecting their unique locations, personalities, and student appeal.
THE OUTCOME
- Developed a refreshed identity for Leeds Sixth Form College, showcasing its forward-thinking and city-centre energy.
- Created a new identity for Pudsey Sixth Form College, highlighting community, flexibility, and belonging in a local, sustainable setting.
- Designed interconnected visual systems: a pitched hexagon symbolising progress and shared values, linked by a circle representing community.
- Established differentiated tone-of-voice approaches: bold and confident for Leeds, warm and inclusive for Pudsey.
- Ensured both brands remain distinct but aligned through shared philosophies, staff, and resources.
