Putting customers at the heart of the story
THE OPPORTUNITY
Connect Fibre wanted to build brand trust and drive sales through a campaign that put real customers at the heart of the story. The goal? Show how Connect Fibre transforms everyday life with unbeatable broadband performance and invite others to “Join and enjoy the benefits of Connect Fibre.”
OUR SOLUTION
- We created the “Home Heroes” campaign, a warm, human storytelling concept that celebrates small, everyday victories powered by Connect Fibre’s ultra-fast broadband.
- The ad featured a real Connect Fibre family – no actors – capturing genuine moments from working-from-home mornings to gaming nights and movie marathons, all running flawlessly thanks to CF’s powerful Wi-Fi 7 and 1000-meg speeds.
- To keep it truly authentic, the film was shot and edited by another Connect Fibre customer – a local Essex-based videographer – giving it a personal, community-driven touch.
THE RESULTS
The campaign brought real connection to life – driving strong engagement, positive sentiment, and new customer sign-ups.
- Featured across digital and social platforms, the ad resonated with both trade and consumer audiences.
- Reinforced Connect Fibre’s commitment to top-tier tech, symmetrical 2Gbps speeds, and human service.
- Backed by glowing customer reviews and a Trustpilot score surge, the campaign solidified Connect Fibre’s place as a challenger brand with heart and high performance.
IMPACT
A genuine story of people-powered broadband – real families, real homes and real connection.
Connect Fibre. Not just fast. Connect Fibre fast.
