Rethinking creative approaches to support student recruitment
THE BRIEF
Luminate Education Group’s Head of Marketing engaged Tomoro to support student recruitment campaigns across its portfolio of colleges. With a competitive landscape and saturated market, the team needed to rethink their creative approach – developing new skills and unlocking fresh perspectives to tackle recruitment challenges more effectively.
THE OPPORTUNITY
Tomoro was tasked with elevating each college’s presence by treating them as distinct brands. The goal was to create compelling, multi-channel campaigns that would cut through a crowded market and boost awareness and applications. This included:
- Brand development
- Video production
- Photography
- Radio scriptwriting
- Out-of-home (OOH) advertising
- Print and digital content
The strategic approach focused on positioning each institution uniquely, while maintaining high creative standards and consistency across the group.
THE RESULTS
10.6%
INCREASE IN APPLICANTS
20.55%
OVERALL GROWTH SINCE 2018
