Brand and proposition development
Working with dwellow is an exciting journey in brand and proposition development. We collaborated closely to shape the essence of the brand, starting from naming and building the core identity. This included defining values, personality, and positioning. From there, we created detailed brand guidelines to ensure consistency across all touch points, shaping how dwellow presents itself in the market. The result is a cohesive and compelling brand that stands out, with clear, impactful messaging and a strong visual identity.
Media Mix Model (MMM)
We developed a comprehensive media mix model for dwellow strategically integrating paid, owned, and earned media to maximise brand visibility and drive lead generation.
By balancing digital advertising, content marketing, social media engagement, and PR efforts, we ensured consistent messaging across all platforms. This multi-channel approach not only amplified brand awareness but also optimised the customer journey, turning potential customers into qualified leads while maintaining cost efficiency and delivering measurable results.