Challenge:
A well meaning veterans charity that was on a mission to save lives but was struggling to make its call to arms heard. Help For Heroes, Walking With The Wounded etc all had much bigger budgets than us, but they didn’t offer what Battle Buddy did ‘Rapid Response help when it’s needed the most’. This was originally a rebrand brief, but once we dug deeper we all knew we could do so much more to help.
Answer:
We created a distinctive new logo that echoed a heart and army stripes, signifying the care we offer to our veterans. We created the ‘SOLDIER ON’ campaign, a marketing strategy, fundraising initiatives, website and general brand awareness. In development we have online films, cinema and TVC creative. Which will all help Battle Buddy save the lives of our brave veterans.
Outcome:
- 74 lives saved since launch.
- £500K raised in first year.
- Multiple meetings with the Home Office.
- 1 very grateful client.
“The passion and understanding Tomoro have shown towards the cause is nothing short of amazing! As a veteran who’s been through mental health issues myself the powerful campaigns they’ve created really strikes a chord - I honestly can’t thank them enough.”
- Simon Cook. Founder, Battle Buddy UK