Challenge:
Global home appliance specialists Haier chose us to devise and create their biggest ever campaign!
A Pan-European, multi-channel launch of their cutting-edge EXPERT Air Conditioning Unit. The campaign was to focus on two distinct target markets with its simple installation aimed at the trade. And the fact that it kills 99.998% of air bound bacteria such as Covid-19, which was aimed at the consumer.
Answer:
Using our proprietary MMM software coupled with qualitative studies and data, we were able to create a truly hyper targeted campaign across all countries, target markets and platforms. With 500+ bespoke assets created, we were able to really personalise the targeting at each stage of the campaign from the teaser to main launch. This all resulted in a perfect storm and delivered exponential results for Haier.
Outcome:
- 12M impressions on social channels.
- 125K site visits and video views.
- 1 completely blown away client!
“As you can imagine, creating an impactful concept that works in eight different languages is no small feat - yet the team were very quick to understand our brand essence and seamlessly delivered the campaign. The results have been phenomenal!”
- Nikita Patel, European Marketing Director.
