Challenge:
Holiday Swap is the world leader in home exchange vacations. With over 500,000 users in 185 countries people can discover an affordable, authentic and safe way to travel the world. As it’s such an exciting and unique concept, why not tell the story at one of the most exciting and unique locations in the world?
A take over of Times Square, NYC!
Answer:
We devised a clever destination ‘Mash-up’ that demonstrates what Holiday Swap is all about - ‘Swap Here, For There’. Using a hybrid of place names such as Cairo and California as ‘CairoFornia’ we gave the brand a unique and own-able tone of voice. The campaign was so successful that Holiday Swap asked us to roll out the creative across social channels globally.
Outcome:
- 175K App downloads in 2 weeks.
- 2.5M+ Facebook followers (up 750K).
- 200K Instagram likes.
- 25% subscription increase.
- 1 very happy client!
“We’d booked a last minute outdoor campaign in Times Square, NYC - with no idea on what to run.
I told the guys, they just laughed? But in a good way! Nothing fazes them and they always deliver amazing strategic ideas no matter what!”
- Lucy Robson, Head of European Marketing, Holiday Swap
