Challenge:
To make local colleges the ‘go to’ destination for a higher-class education. Get the colleges of Leeds, Keighley and Pudsey into the consideration set of options available for ambitious young people wanting to go further. And also plant the seed in the minds of their parents too who also help to make the choice.
Answer:
To talk to these people in their own language and on their level. We understand them and their needs. Tell them they can meet all of their dreams and aspirations right there on their doorstep.
Outcome:
- 37% increase in applications.
- 3 effectiveness awards.
- 1 very happy client.
“The amount of different angles these guys come at briefs that work individually for our colleges with their own tone of voice has been really refreshing, and also really successful!”
- Richard Lewis, Marketing Director, Luminate.
